March Business in Calgary featuring Sponsor Energy
Tuesday, March 1, 2016
BY CARMEN LOVO
should not only power your business, it
should empower your community.” That is the drive
behind socially conscious energy retailer, Sponsor
Energy. This Calgary-based company provides power and
natural gas services to homes and businesses throughout
Alberta all while donating 50 per cent of profits on every kWh
of electricity and every GJ of gas consumed by customers to a
local non-profit organization or charity of their choice.
“We are focused on building a sustainable, thriving business
by helping our customers turn an ordinary, everyday
procurement decision into a tool to change the world.
Investment in our community isn’t just a part of Sponsor
Energy’s business, it is the core of our business,” says
Carolyn Martin, president and CEO, Sponsor Energy.
Their business model supports the belief that consumers
should have the right to make a meaningful difference in the
world without paying higher prices for products. By partnering
with local charities dedicated to fighting disease, addiction and
homelessness, Sponsor Energy has created an opportunity
for customers to use their energy for good by supporting the
community and preserving the environment, all while enjoying
rates that are competitive with Alberta’s major energy retailers.
Martin explains that social issues, such as homelessness,
poverty and animal welfare, cannot solely rely on the
support of government programs and private donations.
“In our current economic climate, charitable organizations are
experiencing an ever-increasing demand for their services, while
simultaneously facing challenges in raising sufficient funds
via donations and grants to provide these services. I wanted
to make it easy for people to change the world. What better
product to focus on than one that everyone needs to consume –
the energy to power and to heat our homes and businesses; and
so, Sponsor Energy was born,” explains Martin.
In addition to helping a great cause, customers also have
the opportunity to implement low-cost electricity options
sourced from renewable assets, use 100 per cent green energy
for all or part of their business, and obtain renewable energy
certificates as well as energy efficiency audits and upgrades.
Sponsor Energy also recently partnered with a global
gaming company to create LobbyBob, a real-time energy
and electricity monitor that influences energy consumption
behaviour by showing people how their actions affect usage
in commercial buildings.
Sponsor Energy has partnered with more than 50
charities and an estimated 6,000-plus residential customer
equivalents. It continues to grow as it increases its
residential, small business and commercial customer base
throughout Canada and the United States.
Most recently, Sponsor Energy launched a community
partner campaign with the Calgary Philharmonic Orchestra,
the Calgary Public Library Foundation and the Alberta
Animal Rescue Crew Society (AARCS) offering new Sponsor
Energy clients a discount on their energy rates all while
making a difference in contributing to these charities.
“We are demonstrating without a shadow of a doubt that it is
possible to build a sustainable business that delivers value to
its customers while helping to change the world at the same
time,” says Martin.
To put your energy to good while contributing to a safer,
stronger and healthier community right in your own
backyard, visit sponsorenergy.com.
To learn more about Innovate Calgary and how it supports
new and emerging technology, visit innovatecalgary.com.
MARCH 2016 // BUSINESS IN CALGARY // BUSINESSINCALGARY.COM