Instead of working toward a pitch deck, participants will build and refine a Lean Canvas throughout the program. The Lean Canvas acts as a practical thinking tool to help founders clearly explain the problem they are exploring, who experiences it most, how customers solve it today, what they’ve learned from real conversations, and what to test next.
From the very first session, participants begin customer discovery and conduct ongoing customer interviews each week. Through guided exercises, breakout discussions, and coach feedback, founders continuously refine their thinking and assumptions based on real evidence — not guesses
Board Member
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Advisor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
By the end of Discover, participants leave with:
Discover is intentionally pre-product and ideal for founders who want to build the right thing, for the right people, at the right time.
Clarify the problem and prepare to talk to customers
Learn how customers solve the problem today and why value matters
Turn customer insights into clarity and confidence
Share your learning and decide what comes next
Clarify the problem and prepare to talk to customers
Learn how customers solve the problem today and why value matters
Turn customer insights into clarity and confidence
Share your learning and decide what comes next
Land Acknowledgement
We honour and acknowledge Moh’kinsstis and the traditional Treaty 7 territory and oral practices of the Blackfoot confederacy: Siksika, Kainai, Piikani, as well as the Îyâxe Nakoda and Tsuut’ina nations. We acknowledge that this territory is home to the Métis Nation of Alberta, Region 3 within the historical Northwest Métis homeland. We respect all Nations who live, work, play, innovate and build things on this land, and in so doing honour and celebrate the territory.
